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Penn State and Napster team up to make legal
tunes available to students
University Becomes First in the Nation to Offer its Student Body
a Legal and Quality Alternative to Pirate File Sharing Services
Anaheim, Calif. - November 6, 2003 - Penn State University announced today it is going
to revolutionize the music world with a ground-breaking agreement
with the online music service Napster, a division of Roxio
(Nasdaq: ROXI).
Speaking in California at the annual Educause meeting of thousands of
information technology administrators from universities around the
country, Penn State President Graham Spanier said the University has
signed an agreement with Napster to launch a program in which Penn State
will make Napster’s Premium Service available at no cost to its students.
Napster will offer those students unlimited streaming and tethered
downloads from a digital library of more than 500,000 songs, as well as
40 radio stations, access to six decades of Billboard chart data, an
online magazine and community features. Students can also purchase permanent
downloads that can be burned to CDs or transferred to portable devices for
99 cents each.
"This will be the first step in a new, legal approach designed to meet
student interest in getting extensive digital access to music," Spanier said.
"We have already set up student focus groups at Penn State who have been
testing the Napster service. We will essentially deploy thousands of testers
in the spring semester to use this program and give us feedback before we
roll it out for even wider student use in the fall of 2004."
Spanier is serving as co-chair of the Committee on Higher Education and the
Entertainment Industry, along with Cary Sherman, President of the Recording
Industry Association of America. The committee’s efforts over the past year
have focused on legal, educational, legislative, and moral issues related to
illegal peer-to-peer file sharing.
Napster President and COO Mike Bebel said: "The Napster 2.0 premium service
is designed to meet the needs of students who have demonstrated a voracious
appetite for online music. Napster has improved upon the typical file sharing
experience by delivering guaranteed high-quality tracks, a well-organized
presentation of music, and community features that music fans love. Penn
State, through the vision of President Spanier, has demonstrated critical
leadership in this area and is paving the way for universities around the
country to ensure that a legitimate marketplace for online music thrives."
The program will be phased-in beginning January 12th, the first day of
classes for Penn State’s spring semester. The Penn State-Napster agreement,
and other similar arrangements expected to be formed by universities around
the country, could revolutionize the way millions of college students obtain
and listen to music through streaming audio and song file downloads via
high-speed Internet and campus connections - all in a completely legal manner
that complies with copyright laws.
The spring roll out will provide access to Napster for about 18,000 Penn
State students who live on Penn State campuses in residence halls, including
the main campus at University Park. Penn State has 83,000 students on its 24
campuses. It intends to make Napster available to all eligible students, as
well as faculty and staff, next fall.
"Another goal of our partnership is to extend the music service to members of
our alumni association," Spanier said. "With nearly 150,000 dues-paying
members, Penn State’s alumni association is the largest in the country, and
it would be great to also provide them low-cost access to music. There will
be no additional costs to students for this service," Spanier said. "It will
be funded as part of the information technology fee that Penn State already
has in place."
A number of universities are expected to launch pilot studies similar to this
with various digital music providers in the coming months, and over time these
initiatives could substantially help curb the nationwide problem of illegal
sharing of copyrighted files over high-speed college data networks.
The new concept is similar in approach to another venture Penn State launched
five years ago called the Student Newspaper Readership Program. Penn State
developed that ground-breaking program to provide all students with free
access to newspapers. Since that time, hundreds of other colleges and
universities around the United States have launched similar readership programs,
often partnering with two of Penn State’s original partners -- the New York
Times and USA Today.
Here is how the Penn State/Napster program will work:
- Students living in residence halls at a dozen Penn State campuses will
be able to participate initially.
- Unlimited streaming of music files will be available from Napster’s
inventory of more than 500,000 songs.
- Tethered downloading is included at no additional charge. This means
a student can download and keep the music files on up to three personal
computers. These songs can be burned to CDs or transferred to portable
devices if purchased for 99 cents each.
"Penn State and Napster will treat this spring as an experimental period,
focusing on those students who live on campus," Spanier said. "We want to
understand the impact this may have on our bandwidth, how to optimize our
network to accommodate student needs, how to provide the best possible
service, and how Napster can further tailor the service to enhance the
higher education market. By next fall further system enhancements will be
in place, and students living off campus will also be able to participate.
Intellectual property issues are important to us in higher education, and
we think much of the problem of music piracy can be solved by what is
learned over the next year by such partnerships."
Napster 2.0’s premium service offers access to the world’s largest and most
diverse online collection of music, featuring more than 500,000 tracks. A
user-friendly interface allows people to quickly search for music, discover
new artists, burn CDs and transfer music to any of 40 different portable devices.
Napster 2.0 also offers music videos on-demand, decades of Billboard charts, an
online magazine, Fuzz, email music to friends, the ability to browse other
members’ collections, the most robust music recommendation engine ever created,
and over 40 commercial-free, interactive radio stations. Members can permanently
purchase songs for 99 cents each or $9.95 an album.
* * *
Penn State Contacts:
Tysen Kendig
Department of Public Information
(814) 865-7517
tysen@psu.edu
Bill Mahon
Department of Public Information
(814) 863-1028
bmahon@psu.edu
Napster Contact:
Seth Oster
Vice President, Corporate Communications & Public Affairs
(310) 281-5027
seth.oster@napster.com |