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Contact: Napster Dana Harris Napster (310) 281-5073 dana.harris@Napster.com Contact: Brand Central LLC Lisa Greene, Director, Brand Central LLC 310-234-1231 lisa@brandcentralgroup.com
NAPSTER RIPS INTO LICENSING
Brand Central Adds Napster to its Client Roster LOS ANGELES, CA - April 13, 2004 - Napster®, LLC, the world's most recognized brand in online music will take its globally recognized brand and Napster kittyhead logo into the world of licensing. Napster, a division of Roxio, Inc. (Nasdaq: ROXI), has hired Brand Central LLC as its exclusive U.S. licensing agency. With the addition of Napster, Brand Central continues to represent best-in-class brands and entertainment properties with clients such as Miramax Films, E! Entertainment, Kellogg's Corporation1 and Magic Johnson Enterprises. "We are privileged to be able to add Napster, a pioneer and innovator in online music, to our client roster. The Napster brand is a natural fit for product categories ranging from electronics and apparel to room décor and toys" stated Ross Misher, president of Brand Central LLC. "With assets such as the instantly recognized Napster logo and kittyhead icon combined with a highly publicized and advertised re-launch, this is the ideal time to develop Napster lifestyle products. We will deliver innovative and fashion forward products that allow Napster's passionate fan base to express their independent and unique style." "Brand Central's expertise with major entertainment and corporate brands makes the company the right choice to further extend Napster into a full-scale lifestyle brand," said Larry Linietsky, SVP, worldwide business development for Napster. "With our recent success in brand extensions such as our Napster MP3 player by Samsung, blank media from Imation, pre-paid music cards with InComm and media storage from Case Logic, we are now well positioned to take the brand to the next level. We know the brand resonates with consumers - retail stores such as Best Buy, Radio Shack, Target and other national chains have already had great success with Napster branded products." Napster is back and now coming to a retailer near you! About Napster Napster®, the world's most recognized brand in online music, enables fans to freely sample the world's largest and most diverse online collection of music, featuring over half a million songs. The revolutionary, easy-to-use interface allows users to quickly and easily download tracks, transfer songs to portable devices or burn them to CDs for just 99 cents per track or $9.95 per album. In addition to the free online magazine, Billboard charts, music videos, song clips and the ability to email tracks to friends and browse other members' collections, serious music fans have the added option to upgrade to a premium service that offers unlimited listening and downloading, over 50 commercial-free radio stations and a collection of interactive play lists and community features, all for just $9.95 a month. Napster is a division of Roxio, Inc., (Nasdaq: ROXI), the Digital Media Company, provider of the best-selling digital media software in the world. About Brand Central LLC Brand Central LLC, based in Los Angeles, CA, is a full service licensing agency that develops strategic licensing alliances on behalf of its clients, serving both domestic and international markets. The company was created to help brand owners extend their trademarks into first class licensing programs. Services range from strategic planning, sales and implementation of licensing agreements, property management and product and retail development. Current clients include: Miramax Films, Dimension Films, Style Network, E! Network, Kellogg's Corporation (in partnership with Real branding & business), Devo, Republica Trading Company, AstroStyle, Rides Magazine, King Magazine, and The Robb Report Magazine, Safe Harbor Statement Except for historical information, the matters discussed in this press release, in particular matters related to the success of the Napster service, future revenue, demand for our service from universities and relationships with certain corporate partners including marketing partners and hardware and software manufacturers are forward-looking statements that are subject to certain risks and uncertainties such as decreased demand for our products, increased competition, failure to maintain business relationships with our partners and general economic conditions, that could cause actual results to differ materially from those projected. Additional information on these and other factors are contained in Roxio's reports filed with the Securities and Exchange Commission (SEC), including the Company's Quarterly Report on Form 10-Q as filed with the SEC on February 17, 2004, copies of which are available at the website maintained by the SEC at http://www.sec.gov. Roxio assumes no obligation to update the forward-looking statements included in this press release. Copyright © 2004 Roxio, Inc. All rights reserved. Roxio, the Roxio tagline and Napster are either trademarks or registered trademarks of Roxio, Inc. or its subsidiaries in the United States and/or other countries. All other trademarks used are owned by their respective owners. 1In partnership with Real branding & business
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