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Napster Contact: Dana M. Harris Napster (310) 281-5073 dana.harris@Napster.com Nancy Sullivan, John Conroy Rogers & Cowan 310-201-8899 or 201-8878 nsullivan@rogersandcowan.com jconroy@rogersandcowan.com
NAPSTER DEVELOPS WORLD-CLASS PROMOTIONAL PARTNERSHIPS
Citi and Energizer Choose the Leading Brand in Digital Music to Attract and Reward Customers LOS ANGELES, CA -May 17, 2004 - Napster, a division of Roxio (Nasdaq: ROXI), today announced that Citi and Energizer have chosen to attract and reward customers via a promotional partnership with the digital music service which offers the largest online catalog and broadest range of features. The alliance with Napster will allow these market leaders to leverage the power and affinity of the leading brand in legal digital music and directly target key demographics. Citi and Energizer plan to deliver consumer programs that capture the innovation and promise of Napster, creating customizable promotions that will allow participants to choose the music and the experience they want. The breadth of the Napster service gives Citi and Energizer the ability to develop unique, brand-specific programs that will begin summer 2004 and involve different Napster rewards. Citi Cards, a division of Citigroup, in conjunction with its college student campaigns, will provide either 25 free download credits from Napster or a free three-month Napster Premium subscription for select card members. Citi will initially make the offer available in connection with a direct mail campaign as well as through online channels. Amer Sajed, senior vice president, Citi, "is pleased to partner with Napster and be able to offer free, legal music downloads to our new customers." An exclusive deal with Energizer for music downloads will put a promotional code redeemable for one free Napster download in every 4-, 8- and 12-pack of AA Energizer®e2® batteries and every 4- and 8-pack of AAA Energizer® e2® batteries; codes redeemable for two free downloads will be included in every 12-pack of AAA Energizer® e2® batteries. The promotional offers will be prominently featured on over 4 million battery packages and, for security, the promotional codes themselves will only be viewable when the packages are opened by consumers. Napster will be the only music service Energizer features in a promotion of this kind. "Energizer® is excited to partner with Napster to enhance the music experience of today's on-the-go consumer," said Jeff Ziminski, vice president of marketing for Energizer®. "Energizer®e2® powers the music in portable audio devices allowing consumers to enjoy music any time, any where." "These promotional agreements affirm that behind the unparalleled power of the Napster brand is a compelling digital music platform that can provide custom, differentiated music-based incentive programs for the world's most prestigious companies," said Larry Linietsky, Napster's SVP of worldwide business development. "We are extremely pleased to partner with companies that share our goals of delivering quality, value and customized music experiences for consumers via these unique programs." The parties are already working to further expand these partnerships across different products and divisions. About Napster Napster®, the world's most recognized brand in online music, enables fans to freely sample the world's largest and most diverse online collection of music, featuring over half a million songs. The revolutionary, easy-to-use interface allows users to quickly and easily download tracks, transfer songs to portable devices or burn them to CDs for just 99 cents per track or $9.95 per album. In addition to the free online magazine, Billboard charts, music videos, song clips and the ability to email tracks to friends and browse other members' collections, serious music fans have the added option to upgrade to a premium service that offers unlimited listening and downloading, over 50 commercial-free radio stations and a collection of interactive play lists and community features, all for just $9.95 a month. Napster is a division of Roxio, Inc., (Nasdaq: ROXI), the Digital Media Company, provider of the best-selling digital media software in the world.
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