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NAPSTER TO SELL FIRST EVER DIGITAL MUSIC PRE-PAID CARDS IN THE UK THROUGH DIXONS GROUP
LONDON - (October 14, 2004) - Napster UK, Ltd. a subsidiary of Roxio, Inc. (Nasdaq: ROXI), is to launch the UK’s first ever digital music pre-paid cards through the Dixons Group. Ideal as gifts or for those without a credit card, the Napster® pre-paid cards give music fans a unique code that they can redeem against subscriptions or purchases of tracks from Napster’s catalogue of over 1 million tracks at www.napster.co.uk. The Napster pre-paid cards will be in store in Dixons from October 13, and PC World, The Link and Currys from November and priced at £14.85 for 15 tracks (99 pence per track), £56.95 for 60 tracks (95 pence per track), and £25.95 for a 3 month subscription (£8.65 per month). Featuring the familiar Napster cat logo, the plastic card closely resembles a credit card. A scratch-off surface conceals a PIN that music fans can use to activate credits for permanent downloads and subscriptions from the Napster service. "The launch of pre-paid cards in the UK is a major development in the evolution of the online music market," said Napster vice-president and UK general manager Leanne Sharman. "Our partnership with Dixons Group broke the mould and gave online music a high street presence for the first time; now the introduction of pre-paid cards takes this one step further and increases accessibility to Napster. With the retail strength of the Dixons chain behind us, we anticipate strong demand over the holiday season and in the build up to Christmas." "Pre-paid cards are a great innovation for the music industry and open up Napster to music fans of all ages," said John Clare, Dixons Group chief executive. "Napster is a hugely credible, innovative service with mass market appeal and we believe pre-paid cards will encourage and accelerate further adoption."
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