Napster turns up the volume on digital music in the UK
New Napster service gives music lovers the best value in music, complete with unlimited streaming and unrestricted MP3s for £5 per month
LONDON - (October, 08nd, 2009)
Napster, the pioneer of digital music, announced today a new version of its Napster Unlimited service that answers consumer demand for greater flexibility and value. Each month, for just £5, subscribers can choose and download five MP3s to keep forever and listen to Napster’s unlimited on-demand catalogue of eight million songs, as well as access their account via just about any web-enabled mobile phone.
Developed in response to a growing need in the market, Napster listened to its customers and created a package that provides UK music fans with the freedom and flexibility they require to personalise their music experience. MP3s have no restrictions or time limits (subscribers can keep tracks forever and burn them as often as they choose) and no limitations on device transfers. Tracks are compatible with all MP3 players and music-enabled mobile handsets, including iPod® and iPhone® devices. At the same time, subscribers can explore and discover new artists via unlimited streaming from Napster’s music catalogue of more than eight million tracks. They can even browse, search, preview and download MP3s directly from their mobile phone.
The latest version of Napster Unlimited gives UK music fans:
- Unlimited streaming from a catalogue of over 8 million tracks
-
Music in every genre from the latest releases to old favourites. Unlimited streaming means you can play any track as often as you want, all ad-free. This is one of the largest music catalogues in the UK, featuring many artists that other services miss
- MP3s to keep with no restrictions
- All MP3s are in high quality, and you can use them on any MP3 device including the iPod®, iPhone® and music-enabled phones
- Access to Napster online from any computer including the Apple Mac®
- You have complete freedom to listen to your Napster music and download MP3s wherever you are. With other services, such as iTunes®, you have to download software and are fixed to one PC
- Instant music, accessible any time and ready to play for any situation
- Choose from expertly programmed playlists, ad-free radio stations and recommendations. Napster is the original digital music service run BY music lovers FOR music lovers
- Access to Napster from your mobile
- Use the mobile service to preview and download MP3s directly on your mobile phone. Napster will send a back up MP3 copy to your PC as well. This is another way Napster makes it easy to access your music wherever you are
Napster subscribers continue to have access to all the existing music expert and discovery features - the latest releases, recommendations, the Official Charts dating back to 1960, Automix playlists and exclusive NapsterLive sessions.
Napster Unlimited is a revolutionary new service offering best-value access to a range of features that no other service currently offers. It offers instant access to one of the largest UK music catalogues with personalised features, with no frustrating ads or interruptions – just pure music, anytime, anywhere – along with five MP3s to own and keep forever, at an incredibly low cost. And it’s not only consumers who will benefit. Napster also offers a solid revenue model for record labels and artists alike, providing an enhanced music experience for the entire music value chain.
“With this new service model, Napster once again reflects the needs of today’s music consumers. We listened to our customers and developed a service that provides music lovers with a flexible, best-value service that allows them to tailor their digital music experience to their personal requirements,” said Thorsten Schliesche, Napster's Vice President Sales and Marketing Europe, adding: “Whether users want to build on their own collection of tracks, discover new music or simply stream their favourite songs into their own space – Napster worked hard to provide an environment where music lovers can create their own easy-to-use experience, all available under one fixed and best-value cost.”
Marking the launch of this new offer, and as part of Napster’s ongoing integration with parent company Best Buy Inc, Napster will also launch the service on October 8th in Carphone Warehouse’s 817 stores nationwide, giving all Carphone Warehouse customers a free one-month trial card of the Napster Unlimited service, including 5 MP3s to keep. Napster also announced last Friday that leading computer manufacturer Dell will soon ship select desktop and laptop PCs in the U.S., U.K. and Germany pre-loaded with a free one year Napster trial that includes 60 MP3s.
FOR MORE INFORMATION:
Chrissie McGoldrick
Mi liberty Ltd.
Tel: 0207 751 4444
Email: napster@miliberty.com
About Napster
(
www.napster.co.uk)
Napster, the pioneer of digital music, offers the ultimate in interactive music experiences, creating better ways to discover, share, acquire and enjoy music – anytime, anywhere. The company’s flagship service, Napster Unlimited, is the ultimate digital music package, combining unlimited on demand music streaming with downloadable MP3s for one’s permanent collection at a great value price. Napster’s MP3s are high quality and playable on any MP3 compatible device, including the iPod®, iPhone® and all MP3 music-enabled mobile phones. The company’s online service is available in the U.S., Canada, the U.K., Germany and Japan. Napster Mobile, one of the industry’s fastest growing mobile music platforms, provides the premier mobile music experience for customers in select markets around the world. A wholly owned subsidiary of Best Buy, Inc. (NYSE: BBY), Napster’s headquarters are in Los Angeles.